Color
The ADM palette balances core colors—Chlorophyll, Navy, Husk, and Gray—with fresh, modern tones like Terracotta, Honey, Ripple, and Mist. This palette ensures consistency across ADM’s materials, reducing costly redesigns.
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CMYK 0, 0, 0, 0
RGB 255 255 255
#FFFFFF
White
70% Black
CMYK 0, 0, 0, 70
RGB 109 110 113
#6D6E71
Gray
PMS 2270 C
CMYK 73, 0, 94, 0
RGB 14 197 79
#0EC54F
PMS 2257 C
CMYK 84, 0, 96, 0
RGB 0 173 80
#00AD50
Husk
PMS 7683 C
CMYK 79, 53, 0, 0
RGB 66 109 169
#426DA9
Ripple
PMS 6101 C
CMYK 64, 44, 0, 0
RGB 102 128 195
#6680C3
PMS 7579 C
CMYK 0, 75, 90, 0
RGB 220 88 42
#DC582A
Terracotta
PMS 4012 C
CMYK 0, 64, 80, 0
RGB 234 115 61
#EA733D
PMS 7457 C
CMYK 25, 0, 0, 0
RGB 187 221 230
#BBDDE6
PMS 629 C
CMYK 36, 0, 5, 0
RGB 155 211 221
#9BD3DD
Mist
PMS 2010 C 75%
CMYK 0, 28, 78, 0
RGB 252 189 70
#FCBD46
PMS 2010 C
CMYK 0, 37, 100, 0
RGB 255 173 0
#FFAD00
Honey
PMS 280 C
CMYK 100, 100, 31, 23
RGB 1 33 105
#012169
Navy
Primary Color
PMS 72 C
CMYK 100, 96, 4, 4
RGB 0 16 158
#00109E
PMS 2293 C
CMYK 53, 0, 100, 0
RGB 139 196 0
#8BC400
Chlorophyll
PMS 2291 C
CMYK 42, 0, 100, 0
RGB 163 211 0
#A3D300
PMS 2291 C
CMYK 42, 0, 100, 0
RGB 139 196 0
#8BC400
Chlorophyll Gradient
PMS 2257 C
CMYK 84, 0, 96, 0
RGB 0 173 80
#00AD50
Secondary Color
Color Families
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