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Photography
ADM uses photography to illustrate that we are a company with the dramatic ability to unlock the power of nature, to enrich the quality of life. The following guidance will reduce the need for costly reshoots and ensure ADM visuals align globally.
Pre-approved, on-brand photography libraries are available to Brand User Group members.





Photography Principles
ADM uses photography to illustrate that we are a company with the dramatic ability to unlock the power of nature, to enrich the quality of life. To ensure the quality and consistency of photographic expression, we have established four photography principles.









Dimensional in Lighting
Dynamic in Composition
Saturated in Color
Diverse in Humanity
Isolated
This approach isolates the subject by removing its background, working best with focused subjects that can be cleanly separated. For overhead shots, a subtle drop shadow can add grounding.




Pre-approved, on-brand photography libraries are available to Brand User Group members.
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