Motion
Motion design is an indispensable tool for enhancing clarity, engagement, and brand cohesion across ADM’s platforms.
Motion templates and production-ready files are available to Brand User Group members.
Motion Principles
Grounded and thoughtful, each action is as intentional as the
design itself.
Moves with intention—steady, clear, and direct, without hesitation.
Builds connection through scale, position, and flow from one frame to another.
Movement evolves naturally, letting each scene transform the next.
Motion is never gratuitous or distracting; it aligns with and advances the narrative.
Grabs attention with focus, always working toward the bigger picture.
Thoughtful and deliberate, movement exists only to enhance clarity.
Motion supports the story, never overshadowing it, creating balance and clarity. Graceful and understated, motion flows naturally without drawing undue attention.
Unified design, where any frame stands alone as an ADM-compliant visual.
Shapes evolve and interact within a consistent, brand-driven system.
Confident
Progressive
Purposeful
Subtle
Coherent
Tone, Tempo, + Personality
From reserved to expressive
Asset Guidance
Brandmark & logo:
Move smoothly, reflecting ADM’s stability and forward-thinking nature. Keep logo animations subtle, purposeful, and aligned with ADM’s overall identity.
Value Chain:
Vibrant dynamic element that adds energy and color to an activation. Should feel dynamic but not overwhelming
The Leaf:
The leaf retains just as much flexibility in motion as it does when static. Can be used as a framing device, transitional element, or build in to house copy/draw attention as a spotlight.
Motion templates and production-ready files are available to Brand User Group members.