


Spotlight
Draw the eye to a focal point, such as a person or product.

2 Leaf Combination
2 Leaf Combination
3 Leaf Combination
4 Leaf Combination
5 Leaf Combination



Examples



Concentric Leaf
Amplify meaning and expressiveness.

Examples




Image Frame






Use the Leaf shape as a versatile design element to enhance brand recognition, create dynamic layouts, and add visual interest through intentional framing and color segmentation.
Examples

Multi Leaf
Show the world what you do. Use multi-Leaf executions to create expressive and impactful designs.

Examples




The Leaf as an
Organizing Principle
The ADM Leaf icon is one of the brand’s most effective and memorable visual assets. The design system takes full advantage of this by amplifying its presence throughout the visual identity.
Final logo and Leaf files along with correct application guides are available to Brand User Group members.

Examples
Layout Panels
Organize layouts in an ownable way.








Final logo and Leaf files along with correct application guides are available to Brand User Group members.